Privacy Policy

Last updated: October 2025

This Privacy Policy describes how The Hip Replacement Playbook ('we', 'us', or 'our'), operated by Portive Ltd, collects, uses, and protects personal information when you access our website (optimised.thinkific.com) or purchase our digital products and services. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We collect personal information that you provide directly to us, such as your name, email address, and payment details when you sign up for a course, purchase a product, or contact us. We may also collect analytics data about how you use our site to improve user experience.

2. How We Use Your Information

We use your personal information to:
 - Provide and manage your access to our courses and content.
 - Process payments and send purchase confirmations.
 - Respond to your enquiries and support requests.
 - Improve our products, services, and user experience.
 - Comply with legal obligations.

2a. Disclaimer on Health-Related Information

Our services and digital products, including data collection tools and recovery frameworks, are based on lived experience with hip replacement recovery. These resources are intended for self-management and educational purposes only. They do not constitute medical advice. Always consult a qualified healthcare provider for any medical or treatment decisions.

3. Data Processors and Third Parties

Our website is hosted by Thinkific Labs Inc., who process personal data on our behalf. We also use third-party processors such as Stripe and PayPal for payment processing. These providers are responsible for ensuring the security and confidentiality of your data.

4. Cookies and Analytics

We may use cookies or similar tracking technologies to enhance your experience and analyse usage. You can manage your cookie preferences through your browser settings.

5. Data Retention

We retain personal data only as long as necessary to provide our services and comply with legal obligations. You can request deletion of your data by contacting us at [email protected].

6. Your Rights

Under UK GDPR, you have the right to access, correct, or delete your personal data. You may also object to processing or request data portability. To exercise these rights, please contact us at [email protected].

7. Security

We implement reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

8. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. The updated version will be posted on this page with the revised date.

9. Contact Information

For privacy-related questions or concerns, please contact:
 
 Data Controller: Portive Ltd (trading as The Hip Replacement Playbook)
 Email: [email protected]
 Address: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.